Let’s have a chat about the popularity of a single album these days. A time where even Pop albums have fallen below the normal expectation of sales. We might all agree that this is just the new phase of Rock and Roll, where music is far too available in every dark corner of the internet. Or we could say that we have evolved above the usual stance of applying our attention to singular artists in a day to day world. One where it is necessary to own every tune from the band or artist. One where we anxiously await news of any possible release.
We could say that we just like our lives sound-tracked. Whether that sound-tracking comes via specialized playlists, or more targeted streams, the results usually come out the same: we’re easily distracted in a time that allows little room for paying close attention to the created music. We just want favorable music playing while we walk here to there, drive from point A to point B, or do several routines. It And, of course, that bodes poorly for music. Yes, we know all of that.
Then, we come to find that there are some albums from some artists outside the normal mainstream that are selling a million copies of their released sets. Recently, I once again became aware of Jackie Evancho, the fourteen year old highly gifted vocalist that is a talent for the ages. In my discovery, I found that she has already enjoyed sales of a million on her Christmas set (O Holy Night), while her 2011 album, Dream With Me, sold 500,000 copies in just ONE MONTH! and with her newest album, Awakenings, coming on September 23.
I’m sure there are others with such impressive sales. This brings me to the question, what kind of audiences are STILL buying albums in such massive numbers? With all of this talk about disappearing sales (and I KNOW they are in the mainstream), I have to wonder who out there is still appreciative enough of music that they buy whole albums. Actually BUY whole albums.
I already know that there are those of you out there that continue to pay hard-earned cash for your favorites. Here, I’m talking about the stream of music listeners that value their music enough to still cause sales of a million copies or more of a particular artist or band.
What’s the difference here?